Brazil, where fashion designers of all types are taking a greater interest in the environmental impact of their creations and where more and more brands want to minimize the chimical and pesticide uses, last week, the first 100% organic clothing store was opened in Sao Paolo. The clothing is in the Brazilian style, and is based around sustainable fashion, with responsibility, respect for people and the planet. All of the Eden collection uses organic cotton fabrics in pure colors with natural dyes and pigments, completely free of harmful chemicals, certified until the final product. Eden is in partnership with Coexis and the NOW seal (Natural Organic World).